Salons are using more creative ways to keep their clients coming back through the door
With the recession that we are living in, salons are having to find ways to entice their clients into making more visits for touch-ups and maintenance. Today, many clients are stretching their appointments out as far as they can to conserve money and keep as much money in their pocket during this economic time. With many of the methods that we stress at Salon Marketing Network, the use of online tools and promotions work the best and they are inexpensive. Using social media like Twitter (Follow Us) and using Stimulus Packages on slow days have proven to be helpful.
“Most salons are not losing clients, but clients are stretching time between appointments,” said Stacey Soble, editor in chief of the industry publication Salon Today. “They are hurting because they are seeing those people less frequently, so it comes down to what can we do to get them in the door more often?”
Check out the article on the AJC “Salons Trim Client Losses”
