I found this interesting article on maxmizing your resources when sponsoring events.
By Josh Sommers
Posted: May 01, 2009 – 2:00 AM
I receive almost a hundred event-sponsorship invitations a year from not-for-profit organizations asking my firm to sponsor everything from galas to golf tournaments. I’m sure this sounds familiar to most company heads and business owners.
Sponsorship levels include placements like golf-course tee sponsorships, journal ads, special listings on invitations and even big-ticket opportunities costing up to $25,000 to put your company name on an event.
1. Support what you believe in
2. Use discipline in your budget
3. Pick appropriate audiences
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